We acquire trademark rights by using the marks in outreaching for our services. Our rights in our trademarks can last forever if we properly use our marks and prevent others from misusing them.
Just as we are obligated to use our own trademarks properly, we have a concurrent duty to make sure that we notify others whenever they misuse our trademarks. Failure to police improper or infringing uses of our marks could result in their loss to us as trademarks. Be aware of our trademarks.
Legally it is more important that the trademark holder visibly and actively seems to attempt to prevent its trademark from becoming generic, regardless of real success.
IMPROPER TRADEMARK USE
Loss of our trademark rights can result from our own improper use of our trademarks in a manner that fails to identify them as our trademarks. The following are examples of misuse.
Use of our word marks as nouns or in lower case can result in a word mark's becoming a common, generic term and lost to us as a trademark. Famous trademarks, such as ESCALATOR, CELLOPHANE, THERMOS, CORN FLAKES, ASPIRIN, RAISIN BRAN, and LINOLEUM have been lost in this manner.
Our trademarks could become generic if we use or permit others to use our trademarks other than to identify our products or services.
Failure to use our design or combination marks precisely as registered may result in their loss.
Use of our registered trademark on materials not specified in the registration is improper. If we want to use the registered mark on a product not covered by the registration, it may be necessary to file another registration to expand the specification of materials.
PROPER TRADEMARK USE
By adhering to the following rules, one can help protect mission's investment in its trademarks.
Proper citation: It is considered a good practice, both academically and editorially, to properly credit the source of any materials not authored by you. one may credit any materials obtained from the mission to the www.sahajmarg.org or www.srcm.org or the specific book.
The most effective trademark use is consistent and continuous. A mark can fall into the public domain if used carelessly, and registration can become more difficult if the mission's use of the mark has been incorrect.
Adjective. Use our trademarks as adjectives, not as nouns. Do not change the mark through additions, prefixes or suffixes. Do not use the mark with a possessive form: For example, it is not correct to refer to "Shri Ram chandra Mission's emblem". It is correct to refer to "emblem of Shri Ram Chandra Mission".
No Plurals, No Changes. Use your trademarks consistently, exactly as designed. Do not use the trademarks in plural form. (Say, "Order three Apple computers," not, "Order three Apples.") Unless our mark specifically uses a lower case initial letter, it should always have a capitalized initial letter or be set out in all capitals. Please refer to copyright words, phrases, etc at the bottom of sahajmarg.org web pages.
FORM OF NOTICE FOR LOGOS AND FLAGS
Though no longer required by law, use of the notice may be important because it informs the public that the work is protected by copyright, identifies the copyright owner, and shows the year of first publication. Furthermore, in the event that a work is infringed, if a proper notice of copyright appears on the published copy or copies to which a defendant in a copyright infringement suit had access, then no weight shall be given to such a defendant's interposition of a defense based on innocent infringement in mitigation of actual or statutory damages, except as provided in section 504(c)(2) of the copyright law. Innocent infringement occurs when the infringer did not realize that the work was protected.
The notice for graphic copies(flags and logos) should contain all the following three elements:
1. The symbol © (the letter C in a circle), or the word "Copyright," or the abbreviation "Copr."; and
2. The year of first publication The year date may be omitted where a pictorial, graphic, or sculptural work, with accompanying textual matter, if any, is reproduced in or on greeting cards, postcards, stationery; and
3. The name of the owner of copyright in the work, or an abbreviation by which the name can be recognized, or a generally known alternative designation of the owner.
Example: © 2004 SMSF
If you have any questions regarding SRCM or SMSF trademarks, please contact us at firstname.lastname@example.org